The number one difference — and the reason programmatic campaigns with us are successful — is our first-party data. We use our specific audience data to serve these programmatic campaigns. While other programs such as Google AdWords are relying on the “luck“ of keyword search data and other generic programmatic placements, we are able to identify members of your target audience based on their opt-in behavior to our products and services. Our audience development team has cultivated and curated an audience that does not exist on any other platform.

Programmatic and publisher-based ads both play an important role in a well-rounded, fully integrated marketing campaign. Where programmatic places your ads in front of audiences across different types of content, ads on our website and e-newsletters meet your customers in content specific to their business, their needs and their buying cycle. Keeping your company top-of-mind as your audience is reading content about their business is a key component of your marketing plan.

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This is the nature of marketing these days, so people are used to seeing ads that are specific to their individual needs and interests. Plus, we are consistently monitoring and optimizing the program to make sure each person will only be served this ad a maximum of 3x per day.

One of the biggest benefits to programmatic advertising is reaching your customers — and prospective customers — where they are. It uses data, demographics, device types, interests and behaviors, to reach your target audience as they consume a wide range of content on all the devices they may use throughout the day. With programmatic, we send the right message to the right audience at the right time.

At this time, we are offering programmatic campaigns for 3+ months. They key to successful programmatic campaigns is consistently delivering your message to your target audience — before, during and after key buying seasons and trade shows.

A DSP allows us to purchase online ad space on your behalf from a variety of online publishers at one time. This is used to place your ads to achieve the number of guaranteed impressions at the best price.