More Than Reach. A Trusted Connection to Commercial Fruit Growers.

Your marketing investment deserves more than impressions. It deserves visibility with commercial fruit growers and the professionals making purchasing decisions.

Fruit Growers News keeps your brand in front of those decision-makers through print, digital, email, web, social media and industry events. Wherever growers are looking for information, FGN helps your company stay part of the conversation.

Reach That Works Harder

Your investment extends far beyond the magazine. FGN delivers year-round visibility through an integrated network built to keep your brand in front of commercial fruit growers.

Total Ecosystem Reach

  • 39,000+ total readership
  • 15,300+ digital edition subscribers
  • 20,900+ monthly website unique pageviews
  • 8,600+ e-news subscribers
  • 8,600+ social media followers
  • 6,800+ third-party email subscribers

FGN reaches growers, packers, shippers, consultants, processors, suppliers, researchers and other professionals across every major fruit-producing region in the United States.

Commercial Fruit Growers Making Purchasing Decisions

The right people matter.

94.3% of Fruit Growers News subscribers are directly involved in or influence purchasing decisions for their business.

They’re actively evaluating products and services including:

  • Crop protection
  • Fertility and plant nutrition
  • Irrigation systems
  • Tractors and harvest equipment
  • Sprayers and application technology
  • Seeds and plant materials
  • Technology and operational solutions

When your company appears in FGN, it appears alongside the trusted information these professionals use to make business decisions.

Proven Results

Advertising should do more than create awareness. It should inspire action.

According to the Signet AdStudy®, 75% of Fruit Growers News subscribers reported taking action after seeing an advertisement: visiting an advertiser’s website, requesting additional information, discussing products with colleagues, recommending products and purchasing products or services.

FGN also delivers measurable digital performance.

Website Activity

  • 430,000+ annual pageviews
  • 213,000+ users
  • 209,000+ new users
  • 167,000+ engaged sessions

Weekly Newsletter

  • 58% average open rate
  • 20,000 average monthly impressions
  • 23% higher open rates than industry averages

Exclusive Emails

  • 43% average open rate
  • 1.3% average click-through rate

Together, these metrics demonstrate consistent activity from professionals who rely on FGN for industry news, production insights and purchasing information.

Visibility Beyond Print

FGN extends your marketing investment through bonus distribution at many of the industry’s leading conferences and educational events.

Including:

  • Great Lakes Fruit, Vegetable & Farm Market EXPO
  • Southeast Regional Fruit & Vegetable Conference
  • Mid-Atlantic Fruit & Vegetable Convention
  • Empire State Producers Expo
  • North American Strawberry Growers Association Annual Conference
  • Wisconsin Fresh Fruit & Vegetable Conference
  • FIRA

And many more events throughout the year.

Your brand stays visible where growers gather, learn and evaluate new products.

Trusted by Commercial Fruit Growers

84% of growers say Fruit Growers News is their most valued publication.

“I consider the ads to be an important source of information and a very helpful way to understand new technologies and trends impacting the industry.” – FGN Subscriber, Signet AdStudy®

Trusted. Measurable. Proven.

Everything we do is designed to help your brand stay visible with commercial fruit growers when purchasing decisions are being made.

"I consider the ads to be an important source of information and a very helpful part of the publication. It gives me, as a researcher, a good sense of the directions in which new technologies and products are moving."

- FGN Subscriber Verbatim - September Issue, Signet AdStudy®

"Keeps us on pulse of agriculture industry as a whole, while also educating on specifics. Love seeing new products to research and explore."

- FGN Subscriber Verbatim - September Issue, Signet AdStudy®

"FGN provides for me a different perspective to growing tree fruits from the Good Fruit grower which is Washington centric. My operation is in Oregon and our climate is more like the eastern growing regions, specifically in the spring growing season."

- FGN Subscriber Verbatim - September Issue, Signet AdStudy®

"It is a good publication to read to see what is happening, what new developments and products there are in the broader world of fruit growing. Articles often either confirm our practices or make me reconsider them. Articles can spark an idea even if the subject is not directly related to our operation. It's also good to see what new products are coming along."

- FGN Subscriber Verbatim - September Issue, Signet AdStudy®

“Decade Products was very satisfied with our print and digital campaigns .... For many of the campaigns, we had an average open rate of 24.5%, which is much higher than the industry average. By doing print ads, e-newsletters and being put on the FGN/VGN websites, we saw an increase in new customer business. With the world constantly changing to a digital footprint, this was necessary for the future growth of Decade Products.”

- Dave Gargett, Decade Products