In a digital-first world, it’s easy to overlook the lasting value of print. But print still commands attention — and with our Power of Print program, it’s easier than ever to track your ROI.
This exclusive lead generation tool bridges the gap between your print investment and real-time engagement. When each issue is published, we send a digital edition via email and social media, increasing your product exposure and tracking the interest your ad generates. Power of Print leads come specifically from recipients who engage with our email campaigns — clicking to view the digital edition that includes your ad.
Power of Print leads are collected from users who actively click to view the digital edition of our magazine — the same edition that includes your ad. These are qualified, interested prospects who have engaged with your content.
And here’s the best part: These leads let you track the ROI of your print investment, transforming impressions into actionable data. Want to see how your ad is performing beyond the page? Now you can.
*Signet AdStudy data
Questions about our Power of Print leads? Visit our Power of Print FAQs.
Retargeting
What is Retargeting?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.
With FGN’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.
Email Marketing Campaigns
Send emails directly to the list of leads based on a previous email campaign.
"I consider the ads to be an important source of information and a very helpful part of the publication. It gives me, as a researcher, a good sense of the directions in which new technologies and products are moving."
- FGN Subscriber Verbatim - September Issue, Signet AdStudy®"Keeps us on pulse of agriculture industry as a whole, while also educating on specifics. Love seeing new products to research and explore."
- FGN Subscriber Verbatim - September Issue, Signet AdStudy®"FGN provides for me a different perspective to growing tree fruits from the Good Fruit grower which is Washington centric. My operation is in Oregon and our climate is more like the eastern growing regions, specifically in the spring growing season."
- FGN Subscriber Verbatim - September Issue, Signet AdStudy®"It is a good publication to read to see what is happening, what new developments and products there are in the broader world of fruit growing. Articles often either confirm our practices or make me reconsider them. Articles can spark an idea even if the subject is not directly related to our operation. It's also good to see what new products are coming along."
- FGN Subscriber Verbatim - September Issue, Signet AdStudy®“Decade Products was very satisfied with our print and digital campaigns .... For many of the campaigns, we had an average open rate of 24.5%, which is much higher than the industry average. By doing print ads, e-newsletters and being put on the FGN/VGN websites, we saw an increase in new customer business. With the world constantly changing to a digital footprint, this was necessary for the future growth of Decade Products.”
- Dave Gargett, Decade Products
Great American Media Services
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